Chap. 3 – Controlling the Volume (Always On)
The author maintains that although speech and writing are social activities, people are not continually connected with one another, not “always on”. People always try to controll their interactions with other people, including establishing zones of privacy, even in societies offering little space for seclusion. What changed over time is the amount of control and the mechanisms for affecting it, reflecting new technologies and the ways they let you multitask. There are different ways of managing communications, such as access (increasing chances of talking with particular person), avoidance mechanisms for averting linguistic encounters, and manipulation. And these have a role in adjusting the volume on spoken or written language. Especially, computer-based language technologies increase the volume-control options. For example, email allows us to avoid or manipulate communication we’ve received and in the IM, people can make themselves appear to be offline simply by changing the mode.
The other crucial tool for manipulating communication language is to do something else at the same time - to multitask. While it sometimes decreases performance level, multitasking is becoming increasingly common among adolescents and young adults, especially when it comes to multitasking involving media such as computers, video, and music. The Internet may have a profound effect on the ‘volume’ control and multitasking. That is, on the one hand, we can block incoming IMS and use ring tones or caller ID to screen incoming call. On the other hand, we can do IMing with multipeople or watching YouTube video clip at the same time. As I mentioned in the previous log, these are definitely influencing on the ways we communicate with one another.
Chap. 7 – 1984 (The cult of the amateur)
The author discussed several privacy breach cases, including identity-theft and publication of private data, which can occur public humiliation,gathered by advanced search engine. All these cases can happen these days in our lives and severely harm related people. As the author describes, Big Brother in the book, 1984, written by George Orwell, might be very much alive.
In the short-term future, Greenfield, the author of “Everyware: The Dawning Age of Ubiquitous Computing”, predicts, small computers will become embedded in everything. Consequentially, we will be interfacing with computers in everything we do and these interfaces will produce data. All this information will end up in a Google-like database. This kind of system can represent the dawn of the age of surveillance. All the collected information can be networked and distributed. It can be called a world without privacy, a world in which individuals are turned inside out.
In the end, the author asked us, what happens to the human beings of the future who must coexist with Google’s ultimate search engine, which would understand everything in the world? What becomes of us in an age of total digital surveillance?
Experiment Discussion
Objective. The objective of this experiment is to see whether different writing styles of job resume can influence on the people’s decision making.
Design. We prepared two job resumes: good and bad. The bad resume includes typos and sentences that contain grammatical errors and unclear explanation. We prepared 5 questions about education, experience, and selection for job interview. Each question was designed to mark on the 5-point Likert-scale.
Measurements. We distributed the experiment packets, which include one good and one bad resume examples, and collected them from 12 people. We measured how people rate the two samples in terms of acceptance for job interview candidate.
Results. The good resume sample obtained average 4.58 (Std. Dev. 1.084) out of 5 and the bad resume sample gained average 2.95 (Std. Dev. 0.515). Multivariate Test (Pillai's Trace) result shows that F-value is 22.000 and Significance level is 0.001.
Conclusion. The results show that different writing styles can influence on the people’s decision making.