Design Science in IS

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This paper shows a methodology that follows seven principles of design science research of Herner et al. The authors tried to refer to these guidelines to support their paper but it is not clear to me that the authors can show strong relationship between their methodology and guidelines of Herner et al.

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GIST: A model for Design and Management of Content and Interactivity of Customer-Centric Web Sites—By Albert et al.

 

The methodology and framework proposed makes a great effort at trying to identify those unknown users.  In some cases, all of the information gathered does not go further than identifying who the user’s ISP is?  And in others, a little more is collected.  The GIST (Gather-Infer-Segment-Track) methodology seems to require much synchronization among the various resources.  However, in most of the cases the users remain a mystery, but their behavior with the web site tend to provide useful information in order to improve the representation of the site and the hit rate.

 

Albert et al. relied on the design science research guidelines presented in Hevner et al. (2004) (Design as an Artifact, Problem Relevance, Research Rigor, Design as Search Process, Research Contribution, and Research Communication).  I am amazed at how fast Albert et al. (June, 2004) produced and published their GIST methodology paper, given that the Hevner et al. paper was published just a couple of months prior (March, 2004).

 

Although it seems that employing GIST would require significant resources, but then again the sort of businesses that just need web presence (non-transactional based) tend to be large companies with many resources available at their disposal. 

This paper was published in 2004, it seems that technologies of identifying customers behaviors were available much earlier (late 1990s).   Nonetheless, the paper served as a good example of designing an artifact under the guidelines of design science research.

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Rosemary and Tom, I am glad that you find the link to be informative.

Nimer :)

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I agree with Rosemary, I really enjoyed the link. This is certainly yet another trail of breadcrumbs to follow. Thanks for taking the time to chase this down.

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Hi Nimer, I browsed the link about design research and found it to be extremely informative.  Thanks for the link. You bring up a good point about there being similarities between action research and design research  I look forward to learning more about both.

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