It is not a bad idea to create an organizational identity. In fact IS although nascent has come a long way. IS is the course of study that has advanced the world more that anything else within the past three decades. So the need to create an organizational identity cannot be over emphasized. IS permeates all aspects of any industry; private or public. In today’s dynamic global economy IS is playing a leadership role. So an organizational identity will go a long way to enhancing the image of IS and attracting more scholars to IS which consequently will lead to scholarly researches and innovations that will revolutionize the way business is transacted all over the world as well as improve other aspects of human life.    

To me IS and IT are the same. The difference in nomenclature notwithstanding, their core structure is similar. Therefore striving to find the fine line that demarcates IS and IT is a futile attempt to separate the inseparable; or better yet an attempt to create two of the same thing.