The key factors driving business performance for Boeing are the following:
· Delivering values to its customers. Given the competitiveness of its industry and the difficulty in sustaining product differentiation advantage in its core manufacturing business, it has to redefine who its customers are and determine, on an ongoing basis, their business models as well as their pain points, and then work assiduously to provide services and products to help these customers become more efficient.
· A less risky product mix to help reduce its dependence on the highly volatile commercial market sector.
· Reducing costs. Cost reductions are critical if Boeing is to sell airplanes at prices affordable to its customers.
· Maintaining access to foreign markets. Boeing has a sizeable, growing foreign market, which brings with it the strategic need for its company to have continued access there
· Committed and well-motivated employees.
· A culture conducive to knowledge-sharing and teamwork
· A sound, long-term strategy, successfully translated top-down into KPIs and action plans, and implemented in processes, procedures and tasks.
To reduce costs, grow revenue, improve efficiency, and sustain competitiveness:· Boeing has to streamline processes in order to enable a more agile and responsive organization even as we reduce costs at the same time.
· It has to introduce processes for communicating its goals and directions not only throughout the organization, but also beyond to its customers and suppliers.
· It needs a new approach to performance measurement. Most importantly, it needs measures that will trigger actions and show its progress towards its business goals.
· Without its high performing employees, there will be no Boeing. Accordingly, the company needs to implement processes to ensure that its employees understand priorities and business imperatives; have the knowledge, training, and tools both for doing their job and performance appraisal; and are rewarded for their performance.
· All business units, regions, and levels will be integrated and aligned to the overall strategic plan of Boeing.
IT can help us improve performance in several ways:· Re-engineering its business processes
· In gathering business intelligence concerning its markets, competitors, customers, and suppliers
· By using such IT solutions as its e-Enabled Program to deliver aviation services to its customers that will help differentiate and create preference for its airplanes.
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