After doing more survies about Chapter 4, I found a more specific idea for which IT should do. It is on page 116-Development the Business Case for IT. It asks IT three questions, “Why this,” “Why now,” and “Why you.” As everyone knows, nowadays, the economic is very bad, so saving money is earning money. IT should know why they have to do this, if they think it is not necessary for the company, maybe they can save it and focus on more important project.

Also, I think IT should always think about what the important things they have to do now, if Boeing IT didn’t do this now, is it possible for causing some problems in the future. Like page 176, “In 2004, the leadership of Boeing’s commercial airplanes division assembled a team to begin analyzing how the new strategy would affect the airlines.” The “MyBoeingFleet.com” should be a good example for what Boeing’s IT did. Page 199 also mentions that “If the transition into the new frontier of services was risky, it was also inevitable.” I think it has another meaning beyond the words. It means if you didn’t take the risk, someone will, and if someone is successful, your company will disappear, so it is very important to think new.

 Finally, I think IT should think “why me,” it means I will be the person who change the company, if I do something new, I can achieve something different and something that no one have done before. It is a very important thing for Boeing IT to do.

The main point of these three concepts is that always thinking new and being creative. Boeing did a very good example when it made Boeing 747. Although, it spent a lot of money to develop this airplane, which almost let Boeing bankrupt, but it still insist to develop it. At last, it succeeds, and dominates the big airplane market for decades.