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IS362 Spring 2007 :: Blog :: SURVEY RESEARCH METHODOLOGY IN MANAGEMENT INFORMATION SYSTEMS: AN ASSESMENT

March 25, 2007

SURVEY RESEARCH METHODOLOGY IN MANAGEMENT INFORMATION SYSTEMS: AN ASSESMENT
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The article in the link below examines the quality of survey research methodology in MIS by reviewing 122 survey based studies in our field and states that the key problem of the survey research in our field is the weakness in application of survey methodology, not inappropriate technical knowledge concerning the methodology. The results of study indicate the following problems when conducting survey research: 

1) Single method designs where multiple methods are needed

2) Unsystematic and often inadequate procedures

3) Low response rates

4) Weak linkages between units of analysis and respondents

5) Over reliance on cross-sectional surveys where longitudinal surveys are really needed 

Based on the findings, the authors say that “the quality of surveys varies significantly among studies of different purposes: exploratory and descriptive studies are of moderate to poor quality overall, and explanatory studies are of good quality. The lack of rigor in descriptive and exploratory surveys is unfortunate”. In summary, the authors in this article show disappointment after considering the extent to which survey research is used and the proportion of survey-based studies in MIS that fail to measure up. 

Pinsonneault A., Kraemer L. K: SURVEY RESEARCH METHODOLOGY IN MANAGEMENT INFORMATION SYSTEMS: AN ASSESMENT (Working Paper )

http://www.crito.uci.edu/research-archives/pdf/urb-022.pdf

 

Posted by IS362 Spring 2007 - Evren Eryilmaz

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