Dr. Olfman mentioned that I have to develop an artifact or possible questionnaire to enhance flow experiences. Also, he commented that he didn’t find an evaluation connection in my research idea. I think that’s a great point to construct structural model as a artifact in the research.

Therefore, I think I need an advanced conceptual model of Flow. I found the some of conceptual model of flow from previous studies. Hoffman and Novak’s (1996) conceptual model of flow describes high skills, and challenged and focused attention influence flow, and interactive and telepresense enhance flow. 

As Dr.Olman mentioned via comments and feedback, my study has to develop a comprehensive instrument for measuring the constructs discussed in the conceptual model from previous studies. My objective is to develop a comprehensive list that has been previously used to measure by Hoffman and Novak (1996): flow, skill, challenge, control, attention focus, concentration, telepresence, curiosity, intrinsic interest, self esteem, outer structure of task, and performance.

Given the above measures, I’ll develop an extended and revised conceptual model and measurements. The Hoffman and Novak’s conceptual model is very good, and the revised model will be quite consistent with the original model.

Finally, while I hypothesize that function is identical to flow, the improved model with my revised measurements will be help to anlayze why certain UCC users and creators emerge in UCC.  I will attempt to identify a reasonable, good-fitting model to solve the research questions. With my model. I think I have to add or delete some paths of my own revised models.