Currently, I am intersted in web users of UCC and am interested in Csikszentimihalyi’s definition of flow in terms of web users for particular activities or enjoyment in virtual world. I have developed some research question from last semester to present.
In the personal interest as indicated above, I would like to extend the current flow research in the following UCC services, and answer the following questions:
- Which personal factors lead to participation in UCC services?
- Why people participate in UCC service, especially the 3 major components of flow experience – concentration, self-esteem, and positive-thinking.
- What are the effective and efficient approaches to understanding participation in UCC services?
I think I need to apply regression analysis to each independent variable of UCC participation, to compare R-squared for each model, and to use R-squared as criteria (the highest value of R-squared is the most efficient model), I am thinking about the first, second, and third degree regression. Here, I would note that the first, second, and third degree regressions refer to the number of independent variables even though their statistical definitions do not necessarily imply that.
For these research questions, the conceptual model of flow in terms of web users will be composed of:
- The core experience of flow;
- Close correlates of flow experience, such as concentration, self-esteem, and positive-feeling (or rewarding);
- Antecedents of flow, including skill, challenge, interactivity, attention, teleprespence, etc;
- Consequences of flow, including positive affect, exploratory behavior, etc.