Bock et al. bring together what I think some of us were hoping to see in the Pawlowski and Robey article. First, this article was actually based on theory, to be exactly the theory of reasoned action (TRA). From what I have gathered in a short lookup in addition to is description of the reading, TRA's purpose is to show that a person's intention is the product of his/her attitude towards a behavior and the norms associated with the behavior. Second, this article has emperical substance that crosses organizational, industy, genders, and functions.
I appreciated the fact that they acknowledge that still more rigorous resear needs to be done, and I don't disagree. There were of course some limiting factors, particularly with regards to the staying in the same culture with such strong nationalistic links.